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Building Back Better: Building Back Better with Business
As the tiring COVID protocols in the new-normal leave us exasperated, and we miss the relative simplicity of pre-COVID life, the following quote by author and activist Sonya Renee Taylor, captures what Professor Onwuegbuzie would like us to reflect upon as we look to build back better.

“We will not go back to normal. Normal never was. Our pre-Corona existence was not normal, other than we normalized greed, inequity, exhaustion, depletion, extraction...

We should not long to return my friends. We are being given the opportunity to stitch a new garment. One that fits all of humanity and nature.”

In our speaker’s opinion, the pre-COVID world was on an unsustainable path to self-destruction, which the pandemic now compels us to reset with a greater sense of urgency. The destruction, as the quote reminds us, was on different levels - economic, social and environmental. Professor Onwuegbuzie’s discussion will focus on how business education and entrepreneurship can play an important role in building back better.


As we continue to be transformed by the far-reaching effects of the COVID-19 virus, we have the opportunity and the imperative to build back differently to create a better world, departing from practices which have gotten us to the challenging place we now find ourselves.

Whereas the mainstream now grants that sustainability and social impact are essential economic considerations as we build resiliency and learn from the pandemic’s recession and devastation, at GCNYC we know that simply layering “sustainability” and “social impact” onto business as usual is neither effective nor transformative enough to clean up and move past the deleterious effects of still-mainstream business practices. This trimester’s practice series examines how to transform business from within, by utilizing organizational models selected and designed to harbor innovative and collaborative pathways towards social and environmental good.

Dec 2, 2021 12:00 PM in Eastern Time (US and Canada)

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